marketing verde

Greenwashing: verde por fuera, negro por dentro

O. Mijares 13 marzo 2020

Actualmente, muchas empresas lavan su imagen y la tiñen de un aparente compromiso con el medioambiente para maximizar sus ventas. Si quieres saber más sobre esta estrategia comercial que de verde puede que solo tenga ...

Sin Comentarios 3435 Visualizaciones

Resumen de Privacidad

Esta website utiliza cookies para mejorar la experiencia del usuario mientras navega a través de nuestra website. Entre estas cookies, existen cookies categorizadas como necesarias las cuales se almacenan en el buscador y son esenciales para el funcionamiento básico de la website. También usamos cookies de terceros que nos ayudan a analizar y entender como el usuario utiliza nuestra website. Estas cookies serán almacenadas en el buscador del usuario solo con su consentimiento. Puedes optar por rechazar estas cookies. Sin embargo, si las rechazas es posible que esto tenga un efecto en tu experiencia de navegación.

Necessary

Siempre habilitado

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duración	Descripción
elementor	never	This cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time.
PHPSESSID	session	This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
viewed_cookie_policy	1 year	The cookie is set by the GDPR Cookie Consent plugin to store whether or not the user has consented to the use of cookies. It does not store any personal data.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duración	Descripción
GoogleAdServingTest	session	No description
wevarnishpass	past	No description
__gpi	1 year 24 days	No description

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duración	Descripción
DSID	1 hour	This cookie is set by DoubleClick to note the user's specific user identity. It contains a hashed/encrypted unique ID.
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt.innertube::nextId	never	These cookies are set via embedded youtube-videos.
yt.innertube::requests	never	These cookies are set via embedded youtube-videos.
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duración	Descripción
CONSENT	16 years 3 months 11 days 6 hours 18 minutes	These cookies are set via embedded youtube-videos. They register anonymous statistical data on for example how many times the video is displayed and what settings are used for playback.No sensitive data is collected unless you log in to your google account, in that case your choices are linked with your account, for example if you click “like” on a video.
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_82393981_4	1 minute	This cookie is set by Google and is used to distinguish users.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
__gads	1 year 24 days	The __gads cookie, set by Google, is stored under DoubleClick domain and tracks the number of times users see an advert, measures the success of the campaign and calculates its revenue. This cookie can only be read from the domain they are set on and will not track any data while browsing through other sites.

Tipo de búsqueda

marketing verde

Síguenos